The 21st century is a watershed moment for mens’ health, fitness and well being. With the move from manual labour to more sedentary jobs, increased life expectancy, the impact of many more women in the workplace, the obesity epidemic and major advances in the understanding of the science related to well being and fitness, men are becoming increasingly aware of their need to adapt to the changing world and their understanding of what is possible.
This is evident in many aspects of male life including the top rugby players who are now significantly fitter and drink less beer than a generation ago, to the boom in middle age male cyclists and joggers and the current fashion to remove body hair.
Men are increasingly turning to non-surgical procedures and now account for 8% of the total non-surgical cosmetic procedures, an increase of 3% since 2015. The most popular male treatment is Botox™, to alleviate lines and wrinkles, followed by body contouring, laser hair removal and the treatment of acne and acne scarring.
Everyday stresses such as pollution, bad eating habits, drinking, smoking and stress can affect skin quality as well as cause lines and wrinkles. Over the years it has become more common for men as well as women to look after their skin body and here at Cosmex we can help make that journey towards looking and feeling good easier.